“The one you feed” Upcoming Launch

The Cherokee were one of the so-called “Five Civilized Tribes”. Known for their cultural wealth, language and traditions, they are undoubtedly one of the native cultures that has had the greatest impact on Western society.

As part of their immense legacy, the Cherokee legend of the two wolves is one of the most popular. The story is told as a wise lesson from an old man to his grandson. He explains that a terrible battle between two wolves is unleashed every day inside the hearts of all men.

These two animals symbolize two opposing forces. One is evil, the old man tells his grandson. It is anger. It is envy, greed, arrogance and even sadness. It’s the feeling of inferiority and the ego. The other force is kindness, joy, love, hope, serenity, humility, compassion, and of course, peace.

When the young Cherokee asked his grandfather which wolf is going to win that battle, in most versions, he responds: the one you choose to feed will win. But there is another version, perhaps much more interesting as well.

It is where the old Cherokee warrior tells his grandson that both must actually win. Because the battle is not a matter of strength, but of balance. We have to feed the two wolves because we need both. We must guide them both along the right path…